What techniques do you use to promote your non-fiction self-help books? Do you build a brand by coaching or consulting based on the teachings of your books? How do you use your coaching sessions to promote your books and vice versa? Have you used
As an authorpreneur you have more opportunities now than ever. You need a hub where people can find you and learn about you. This is your internet real estate. You may think you have nothing to put in a website if you are not already published but th
You chose writing, not selling. Maybe you hate selling. Here we call it "promotion", but it comes down to selling. Are you really into that, or does something hold you back?
We've heard a lot about radio, which went mass-market in the 1920's. What about print (newspapers, magazines, etc.), which went mass-market a few centuries ago. People who say it's dead probably never liked it much anyway as consumers. If you want an
Because anyone can have a blog, they are legion. But some of them attract targeted, sizable and reliable numbers. Is there a way to discover those golden ones that are relevant to your subject, and pitch reviews and interviews? Jeff Herman
The days of the artist writer are not over by any means, but those writers who want to develop a following are having to learn skills they may not have expected. I like the term "authorpreneur," because it encompasses the challenge that we have to de
If you're not familiar with the term Cultural Creative it is a growing demographic throughout the planet that values social responsibility, green lifestyles and personal growth. According to the Cultural Creatives documentary (you can Google that an
I worked hard at promoting my first reading through social media and in-person, but it didn't go as well as I planned. The actual reading went well, the bookstore was wonderful with friendly and helpful staff, but attendance could have been better.
I'm finishing up work on the second book in my novella series and I'm looking for book review blogs that focus on science fiction to give it a review. If anyone has suggestions, please let me know!
As you know, there's no limit to the amount of money you can spend for marketing services or seminars. Some of them are excellent and other are not. Do you think it's best to learn everything you can and then be a self-marketer, or to out-source the