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  • Head back to the drawing board and brainstorm to generate new ideas.  Better yet, get together with friends or colleagues and do a brainstorm session.  The craziest ideas need consideration.

  • Like Kemberlee, I have a dining room table full of postcards and a briefcase full of flyers I only WISH I could run out of!  Only thing I run out of is VENUES for distribution of the materials, without having too abundant a presence in certain ones.   And new ideas for flyers, cards, etc. are always there.  But like food, I'm not buying new stock with a freezer full and no place to put them.  I spend time NOT promoting working on new material, a new book.

    • Try ordering less stock and reodering only when you need it. A new release usually makes most of it's big money in the first three months it's published. Anything after that is gravy money.

      If you're brave, take a handful of postcards or bookmarks into shops that have a magazine rack. Slip a few cards/bookmarks into a few relevant magazines. If your book has an exotic location, stick a few in travel mags. If the hero rides a motorbike, put a few in bike mags. If it's romance, put a few in some women's mags . . . any of the girly-girl mags. Etc.

      If you want to just get rid of old stock, go out to a big shopping center and put them under wiper blades or hand them out at the door.

      Gotta get creative.

  • We can run out of promo ideas??

    I don't believe in writer's block so I probably don't believe in promotion block. There's always a way.

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