Head back to the drawing board and brainstorm to generate new ideas. Better yet, get together with friends or colleagues and do a brainstorm session. The craziest ideas need consideration.
Like Kemberlee, I have a dining room table full of postcards and a briefcase full of flyers I only WISH I could run out of! Only thing I run out of is VENUES for distribution of the materials, without having too abundant a presence in certain ones. And new ideas for flyers, cards, etc. are always there. But like food, I'm not buying new stock with a freezer full and no place to put them. I spend time NOT promoting working on new material, a new book.
Try ordering less stock and reodering only when you need it. A new release usually makes most of it's big money in the first three months it's published. Anything after that is gravy money.
If you're brave, take a handful of postcards or bookmarks into shops that have a magazine rack. Slip a few cards/bookmarks into a few relevant magazines. If your book has an exotic location, stick a few in travel mags. If the hero rides a motorbike, put a few in bike mags. If it's romance, put a few in some women's mags . . . any of the girly-girl mags. Etc.
If you want to just get rid of old stock, go out to a big shopping center and put them under wiper blades or hand them out at the door.
Replies
Head back to the drawing board and brainstorm to generate new ideas. Better yet, get together with friends or colleagues and do a brainstorm session. The craziest ideas need consideration.
Like Kemberlee, I have a dining room table full of postcards and a briefcase full of flyers I only WISH I could run out of! Only thing I run out of is VENUES for distribution of the materials, without having too abundant a presence in certain ones. And new ideas for flyers, cards, etc. are always there. But like food, I'm not buying new stock with a freezer full and no place to put them. I spend time NOT promoting working on new material, a new book.
Try ordering less stock and reodering only when you need it. A new release usually makes most of it's big money in the first three months it's published. Anything after that is gravy money.
If you're brave, take a handful of postcards or bookmarks into shops that have a magazine rack. Slip a few cards/bookmarks into a few relevant magazines. If your book has an exotic location, stick a few in travel mags. If the hero rides a motorbike, put a few in bike mags. If it's romance, put a few in some women's mags . . . any of the girly-girl mags. Etc.
If you want to just get rid of old stock, go out to a big shopping center and put them under wiper blades or hand them out at the door.
Gotta get creative.
We can run out of promo ideas??
I don't believe in writer's block so I probably don't believe in promotion block. There's always a way.