WHAT'S YOUR MARKETING BUDGET?

Posted by jeff herman on March 27, 2012 at 4:21pm

As you know, there's no limit to the amount of money you can spend for marketing services or seminars. Some of them are excellent and other are not. Do you think it's best to learn everything you can and then be a self-marketer, or to out-source the marketing to vetted firms or individuals? Jeff Herman

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  • Jan Lazo-Davis March 27, 2012 at 9:17pm

    Professionals have connections to make it easier to market a book than I have. For me it is more sweat and blood. But I believe if you don't self market you lose.

    Here is where it matters that you know your audience before you write so you know how to reach them.

  • Jinjer Stanton March 27, 2012 at 4:44pm

    If I could afford it, I'd let the professional do the work she is best at while I do what I'm best at

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