Fortune 500 firms have spent millions to promote new products that subsequently failed. Was it the marketing, the product, both, neither? When do you abdicate? Or is the answer to try a different strategy?
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I have a lifelong concept: KEEP ON PUSHING! Like a child who falls down, get up, dust yourself off and try again. Maybe your "shoes" are too tight and you need a different pair. A different strategy, that's what is needed. Abdicate? Yeah, right. Send the roses and a R.I.P. acknowledgement when I transition/abdicate this life.
Sell people a book that people want to read and not necessarily what they need to read. Just because people may need your book to be happier or more successful or more knowledgeable or more entertained in life doesn't necessarily mean they will buy it.
This quotation applies:
"Even the most careful and expensive marketing plans cannot sell people a book they don’t want to read."
— Michael Korda