Should one go about marketing and promoting one's Kindle books differently to the way one markets and promotes print books? I'm asking because my sister and I are going to be publishing our first Kindle book, and I want to learn from those of you who are more experienced with Kindle publishing. Any advice and insight is welcome!
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You can, but you don't have to.
If it's self-published and only available via Kindle, then I assume you follow the same marketing protocols but let people know they need to own a Kindle to buy and and read it, which of course means you have substantially limited the pool of buyers down to the fraction who own Kindles.
Actually, people who don't own a Kindle can also download the book using some free software that Kindle or Amazon makes available. They can then read it on their computer.
If you only publish on Kindle and not in any other format, you are, of course, limiting your market to those people who are willing to read a book in electronic form.
Many times the same book comes out in both a Kindle and a non-Kindle edition. On Amazon, for instance, the Kindle version of a title and the paperback or other print edition are featured on the same page. So for the most part I usually promote the different versions of the same book in the same way, adding "this book is also available on Kindle."
Thanks for your input, Aya.