Replies

  • Katherine E. Hinkson July 12, 2012 at 10:38pm

    How do you know if your platform is strong or flexible enough to stand up to marketing a book?

    • jeff herman > Katherine E. Hinkson July 16, 2012 at 1:01pm

      It comes down to how many people you can reach who care  about what you say and do.

  • jeff herman July 12, 2012 at 12:32pm

    A platform is the term of art that explains everything you can do to market and promote yourself and your products.

    • Jill Celeste > jeff herman July 15, 2012 at 2:07pm

      Jeff, Have you written a "Guide to Platform Building"? If not, do you have a favorite reference for us?

    • jeff herman > Jill Celeste July 16, 2012 at 12:59pm

      Wonderful idea.

    • Ronald R. Hanna > jeff herman July 12, 2012 at 12:51pm

      That differs from a business plan, how?

    • jeff herman > Ronald R. Hanna July 16, 2012 at 12:59pm

      It is a business plan in many respects, except it's called AUTHOR'S PLATFORM in the context of publishing.

  • Sangay Glass July 11, 2012 at 10:09pm

    It's a place to stand that can be jumped off of to take a nose-dive into the abyss ...or it can a springboard to launch into the air.

    I have a solid platform that is flexible enough to send me where I want to go:)

  • Joan Adamak July 11, 2012 at 9:57pm

    What is it?

    Joan

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